There are over 2,000 disability providers in Australia who
are currently facing massive change due to the introduction of the National
Disability Insurance Scheme in June 2016. The NDIS is a generational
reform that will transform the entire disability sector as it places people
with a disability in the driver’s seat with respect to planning and purchasing
their support services.
The dominant problems facing many disability providers include:
The lack of marketing expertise
Increased competition from commercial operators
and large providers seeking greater scale.
Excessive dependence on government funding
Lack of cash flow.
This webinar will present a brand-driven approach to
organisational change in the new disability sector. It will include case studies
from Australia and overseas, practical insights and a brand driven framework
for aligning the team, the vision, the values and the strategy. It will also
cover a Circles of Support model for diversifying your income and improving
your cash flow.
Registrations close 5pm AEST Monday 21 September 2015!
Fran Connelley began her
career in the Australian toy industry as a buyer with Toyworld and Group
Product Manager with Hasbro Toys where she managed brands such as Cabbage Patch
Kids, Transformers and GI Joe. In this highly volatile market she learnt the
value of great branding and story-telling to unlock new markets and revenue.
As a non-profit branding specialist and Director of
FC Marketing she has worked with many organisations including Landcare
Australia, Coastcare, Scalabrini Village, Sylvanvale Foundation, Can Assist, the
Young Endeavour Youth Scheme, the Australian National Botanic Gardens and the
Royal Hospital for Women Foundation. She is passionate about the
power of branding to build internal cultures, create smarter communications and
connect new audiences to your mission.